Gmail Is Still Beta For A Reason

I think it was the threat of a Gmail revolution that prompted Yahoo to increase the storage space parceled to the free email accounts last season. (Yahoos paid email at the time, of course, gave storage to spare. Its responding to how the whiff of corporate competition can benefit end users or people today.) Who remembers rummaging through our Yahoo email options deleting emails only weeks, if not days, former? I think Yahoo copied their color coded warning system of diminishing storage space from the easy-to-comprehend terror levels issued by the federal government. Gmails arrival, though, changed this we were ready for something better. Its search-based organization, something we like to see at, figured to be a natural step for email world to take.

I believe that something better came, too. But, something that Im unlikely to avail myself to because I, like most, am not ready to forego the free, web-based email I am more comfortable with for Gmails blessings.

Gmail, like Google, was marketed beautifully from the outset. How did they manufacture buzz? By attaching a sense of exclusivity to a Gmail address, thats how. Thats no small feat considering that Gmail doesnt cost products. But, they used the invite system and people, exercising the herd mentality as were wont to do, counseled me over it. Web geeks were all over Gmail and invites for a delivery even made it to eBay. I have question Googles marketing department loved that; they might have even put them up for auction themselves.

When the hubbub died down a bit Received mine from a friend who works at Twitter. I admit to all (and to Mike) that I felt sheer gratitude for the address. The marketing handled. signup about when the magic ended for me. For starters, it seemed as if Google couldnt let some standard features be, likefreakin folders!

I had a chat with ConductSearch.coms IT director who, like me, had and disregarded his Gmail account, as did others around the office. The latest numbers show that Gmail accounts handle less than 4% of email volume and I believe this number is generous. The number one reason for discontinuance was forgetting account details. In other words, there was nothing compelling enough to get a Gmail account while keeping it.

I also discovered that others, too, didnt like the way Gmail revolutionized email. Perhaps this progress was a little forced. Granted, however go on any techie board and look at how people love Gmail, how effective its spam filters are (might have more to do with that Gmail

For starters, email is, to me, about communication. With its a slower kind of communication than IM, so I dont need it to be cutting edge, just convenient. I want my email arranged. Before computers, when we were waist high in paperwork (I still am, amazingly) we needed folders and labels. Naturally, as email evolved an organizational system of folders and labels by subject or sender was started. And, hey, look what else developed trash cans, just like in person. Love throwing away that clutter.

Well, Gmail trashed the perfectly good email format where trash cans and folders ease the burdens of In-boxes. Gmail even makes it not easy to delete useless email, too. Google intimates that deletion of email is a non-priority because users are given that much storage space. Baloney. Its an irksome element simply just some level Feel it has connected with the fact that Im served text ads in my own inbox. People shouldnt wonder why Gmail is still Beta, though some joke that Google forgot to take down that label.

Its not a coincidence; Google took a shot at revamping email once we know it and it didnt work yet. Unfortunately for Gmail, Instant Messaging has stolen most of their potential thunder and as convergence continues between voice, text, and video revolutions within a confined space, like email, will quit forthcoming. I do believe, though, that Google has a longer-term plan for Gmail. All the applications that Google develops (admittedly, almost none of is actually possible to original or innovative Google calendar, picture sharing, the free word processing download, to name a few) leads me to believe that Google is doing this to integrate an all-involved interactive experience for the web user. Im pretty sure that Gmail will someday be seamlessly integrated with instant messaging and document sharing within a Google-server based operating system that will free users from any web-borne virus or malicious hacking. Would be an impressive corporate application, would it not? It explains, to me at least, Googles giant server complex being built on the Columbia River thats been the regarding so much supposition.

Jeff Conduct

Director of Marketing

t: one.888.99CS.NYC


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